Bosch receives prestigious “Friend of ASEAN” award at the ASEAN Business Awards 2017

28.09.17 Members' Corner

Award acknowledges Bosch’s social and economic contributions in Southeast Asia

  • „ Bosch first established its Southeast Asian presence in 1919
  •  Bosch maintains positive outlook on growth and profitability in the region

Manila, Philippines – Bosch, a leading global supplier of technology and services, has been awarded the “Friend of ASEAN” accolade for breaking barriers, and making remarkable social and economic impact in Southeast Asia during the 2017 ASEAN Business Awards (ABA).

Organized by the ASEAN Business Advisory Council (ASEAN-BAC) on 6 September 2017, the ABA is an annual awards program which recognizes outstanding enterprises in the ASEAN business community.

“We are truly honored to be recognized as a Friend of ASEAN. Southeast Asia is one of the fastest-growing markets for Bosch. As such, we have invested heavily over the years to continue our expansion trajectory here,” said Martin Hayes, President of Bosch Southeast Asia. He added, “Receiving such an award is timely for us as we approach a hundred years since establishing our presence here. We remain committed in helping the region grow with our technology and services for the next hundred years and more.

Today, the company employs more than 7,400 associates in the region and expects to ramp up hiring as it continues to evolve its portfolio of product and service offerings, especially in the Internet of Things.

Since establishing its presence in Southeast Asia in 1919, the region has evolved to become an important location for the company’s manufacturing production, R&D, software innovation and business process outsourcing activities. 

Bosch reinforces focus on Southeast Asia

In 2016, Bosch invested over 120 million euros to implement its localization strategy as a testament to its ASEAN roots. This has enabled the company to develop products and solutions customized to meet the unique needs of Southeast Asian markets.

As the region continues to gain importance as a global manufacturing hub, Bosch has set up a new automotive component manufacturing plant in Thailand that will commence production by end 2017. Other investments included the opening of a fourth business hub in the emerging city of Cagayan de Oro in the Philippines.

Across the region, Bosch has been building up its capabilities for developing software solutions; enhancing production facilities for the manufacturing of automotive parts and power tools; and expanding business communication center services.

With the advent of IoT, Bosch sees connected solutions and eCommerce[YZ(1]  as potential growth drivers that will be key in fueling the company’s next wave of success in the region.

Making a difference in the region with education

Bosch’s commitment in the region is also reflected in its philanthropic approach. With a focus on education, Bosch provides learning tools, scholarships, and develops curriculums with vocational institutes and tertiary institutions to raise the education standards and skills of students and the local workforce across Southeast Asia.

For example, the Bosch Technical Industrial Apprenticeship (TGA) set up in Vietnam offers apprenticeships in Industrial Mechanics and Mechatronics. Since its introduction in 2013, Bosch TGA has established around 93 apprenticeships to date. Bosch has similar vocational and apprenticeship programs in Malaysia, Thailand and Cambodia.

The philanthropic spirit is also inculcated and encouraged to all Bosch associates. During the relief and reconstruction phases after Typhoon Haiyan struck the Philippines, Bosch as a company, its associates, and its associate-driven charity Primavera, donated cash, as well as constructed classrooms and a library in Cebu. In Cambodia, Bosch associates joined the Habitat for Humanity in its Habitat Young Leaders Build project to fix roads and houses for an underprivileged community.

Optimism for Southeast Asia keeps investors bullish

Bosch’s confidence in Southeast Asia mirrors the sentiment of other companies operating in the region. In the third and most recent edition of the EU-ASEAN Business Sentiment Survey, findings show that European businesses continue to see the region as a dynamic growth market.


According to the survey, majority of European businesses (75 percent) expect an increase in profits in Southeast Asia for 2017, while 71 percent confirmed that the region has become more important in terms of global revenues over the last two years. Due to such indicators, 94 percent of European businesses plan to expand or maintain their current levels of operations and headcount in Southeast Asia. Majority of respondents (86 percent) indicated that their level of trade investment in the region would increase over the next five years.


Contact personnel for media inquiries:
Zairynn Yazmi

Assistant Manager, Corporate Communications (Southeast Asia)
Robert Bosch (SEA) Pte Ltd

DID: +65 6571 2059, Mobile: +65 8799 6901


Bosch in Southeast Asia and Singapore

Robert Bosch (South East Asia) Pte Ltd is a regional subsidiary of the Bosch Group, representing the Group’s interests in Southeast Asia, where it is present in all ASEAN member countries. Business operations in these countries report to Robert Bosch (SEA) Pte Ltd, located in Singapore. In fiscal 2016, the company generated SGD 162 million in sales in

Singapore. As of 31 December 2016, the regional headquarters employed 926 associates. Bosch has been in Singapore since 1923, with diversified businesses in Automotive

Aftermarket, Power Tools, Security Systems, Drive and Control Technology, Packaging

Technology, Thermotechnology, as well as Software and Systems Solutions. The Asia Pacific headquarters for its Automotive Aftermarket, Security Systems and Bosch Software

Innovations business divisions, as well as operations for Corporate Research and Advance Engineering, and Information Technology, are part of Robert Bosch (SEA) Pte Ltd. Additional Information can be accessed at, , and

About the Bosch Group

The Bosch Group is a leading global supplier of technology and services. It employs roughly 390,000 associates worldwide (as of 31 December 2016). The company generated sales of 73.1 billion euros in 2016. Its operations are divided into four business sectors: Mobility

Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. As a leading IoT company, Bosch offers innovative solutions for smart homes, smart cities,

connected mobility and connected manufacturing. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its customers connected, cross-domain solutions from a single source. The Bosch Group’s strategic objective is to deliver

innovations for a connected life. Bosch improves the quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.” The Bosch Group comprises Robert Bosch GmbH and its roughly 440

subsidiaries and regional companies in some 60 countries. Including sales and service

partners, Bosch’s global manufacturing and sales network covers nearly every country in the world. The basis for the company’s future growth is its innovative strength. At 120 locations across the globe, Bosch employs some 59,000 associates in research and development.

Additional information is available online at,,,