New Member: Euro Interbev Corporation

22.02.18 AHK News

Euro Interbev Corp. partnered with one of the leading and oldest beverage manufacturer in Europe – SINALCO International Brands GmbH & Co. KG based in Duisberg, Germany and was awarded the exclusive license to import, produce and sell SINALCO products for the Philippine market.

The company sources its ingredients directly from SINALCO Germany and packed in cans at Kian Joo Canpack in Malaysia; the largest can manufacturer and contract packer of carbonated drinks in the ASEAN region with the highest quality and safety standards.

Euro Interbev Corp. seeks to build the SINALCO brand nationwide through strategic and collaborative partnerships with key retailers in the Philippine Modern Trade channel; and key customers in the HORECA channel and envisions to produce select SINALCO SKUs locally within 5 years with the aim of continuously delighting shoppers of retailer partners and customers with other quality SINALCO beverage products.

Euro Interbev Corp. will also work closely with SINALCO Germany to implement brand building programs and promo activations focused on “millenials” to strengthen the SINALCO brand equity in the Philippines.