Market Entry and Business Development

Targeted identification and evaluation of sales partners and suppliers. Organization and support of business meetings in the Philippines.   

For a smooth market-entry, we assist you in identifying and contacting matching business partners and arranging virtual or face-to-face meetings on your behalf. Through our extensive chamber network and on the ground presence, we can provide you with a list of potential partners such as distributors, suppliers, or purchasers. We contact then the decision-makers of the selected local companies to check for cooperation interest.

Once meetings are secured, a AHK Philippinen employee can also accompany you in attending to provide a neutral evaluation of partners. 

Due to the location of the Philippines, challenging factors must be considered such as the time difference, geographic distance to Germany and cultural differences between both countries. The AHK has therefore proven itself as a “door opener” for initiating business partnerships. 

Billing on a cost basis: As a publicly mandated organization, we do not target profits but cost recovery. This reduces the financial investment of our customers. 

Despite the business challenges brought by the pandemic, AHK Philippinen accommodated our requirements and followed through every lead in order to connect us with Philippine companies. We couldn’t have done it without their support

Richard Chee Hian Chua, Sales Director of Viessmann. 

Compilation, analysis and evaluation of market information according to customer needs.   

Understanding your selected local industry in the Philippines is important for the preparation of market entry or expansion. Knowing the market helps in gauging the competition, pricing, and trends.

As finding market information can sometimes be challenging due to insufficient online information or lack of access to the right and up to date sources, having a local person on the ground can be beneficial.

The AHK Philippinen usually combines existing data with primary research through expert interviews, on-site visits or store checks as well as business reviews. This is how we deliver your defined research objective.     

Germany Trade and Invest also offers information free of charge of the overall economy, legal issues and specific industries. More information can be found in the link below:

We experienced AHK Philippinen as very professional and reliable partner in order to expand our business activities on the Philippines. Even in difficult times like these they perfectly managed to provide us with totally convincing results.

International department, Dr. Grandel GmbH 

Identification and evaluation of potential investment locations according to company requirements.   

The Philippine investment agencies provide extensive information about potential locations as well as accredited industrial parks that can offer investment incentives.

The challenge is to evaluate the quality of these locations to match your exact needs. Hence, AHK Philippinen can advise you by helping you define your relevant location factors and determine the most important criteria. Based on these requirements, we can compare the selected locations for you and create a neutral rating that can serve as a guide to your decision-making. 

We can also accompany you exploring the top locations on-site or connect you with key service providers and experts for setting up a facility.   

Background check of potential local business partners.

Before entering into business partnerships, potential partners should be reviewed for their business situation and financial standing.

An evaluation can be helpful in determining the reliability of the partner.

In cooperation with external databases, we can produce for you a meaningful corporate report.

The report contains general company information, registered business activities, composition of the management board, largest stakeholders and an interpretation of the score.

Many German companies decide to set up a local presence when entering into a new market. Due to the geographical distance, difference in time and culture between Germany and the Philippines, it is often a great challenge to find qualified employees.

We can help you create a job profile and communicate your vacancies through our channels. In addition, you can maximize our network of service providers for your recruiting needs.

We can support you in shortlisting candidates and manage the search on your behalf.

An AHK employee manages your business activities in the Philippines. 

In order to promote activities towards the Philippine market and to be consistently present, there is often the need to employ personnel on-site. However, the opening of a representative office is financially and administratively costly: from room rental, employee recruitment to necessary registrations. Moreover, finding and monitoring qualified staff is also a challenge.

With the “Office-in-Office” concept we offer your company a cost-effective and risk-free alternative for the establishment of a representative office. As part of this service, you can also use a part-time or full-time AHK project manager to manage your activities in the Philippines.

Possible fields of application are

• Quality management and supplier control
• Sales support
• Preparation of investments
• Trade fair representation 

Your advantages

• Minimized risk through the lowest financial commitment
• Immediate start of activities without licensing procedures
• No own staff and financial accounting
• Use of AHK’s modern infrastructure and office including conference rooms
• Supervision and support of your employees even if you are not on-site
• Use of contacts and networks of the AHK Philippinen
• Quick contact with customers and suppliers
• Low communication barriers through our multilingual staff 

Entering a new market can be challenging, but with the right support, it can also be a thrilling opportunity for growth and success. AHK Philippinen provided us with the right expertise and tools needed to navigate unfamiliar terrain in the Philippines

Fritz Maier, Managing Director, ERBE Singapore